Naturally
Artisanal®
Roger Lúcio Alves da Fonseca
Farm facts
Indaiá
Municipality: Lajinha
Maximum altitude: 900.00 metros
Average temperature: 23 ºC
Latitude: -20.149303
Longitude: -41.567887
Entidades: Coocafé
Location
About your grower
Ten kilometers from Lajinha, Fazenda Fonseca is located in a beautiful valley with preserved forests where the diverse flora enchants the landscape. Acquired by Roger's grandparents in 1950, it was in 1970 that the family started to produce coffee. And it was in 1990 that Roger decided to be a coffee grower giving continuity to the business started by the grandparents and began to help his father. In the year 2000 he realized that if he did not produce quality he would have to give up the activity. In order to do this, it would have to change the way of carrying out cultural practices, managing and working in a sustainable way. The process involved the training of the team, they had to learn together. And the results were not long in coming. In 2011 Roger identified a field that produced coffee above 80 points. Then he saw that it was possible to produce specialty coffees because they have potential thanks to the favorable topography, altitude and climate of the Matas de Minas region, a territory that stands out for the differentiated coffees it produces
About Matas de Minas Region
Municipalities
63
Location
East of Minas Gerais State
Production area
275,000
hectaresGrowers
36,000
(80% small producers, with less than 20 ha planted)Direct jobs
75,000
Indirect jobs
156,000
We are pioneers in what we call artisanal quality – the andcrafted work and techniques developed by our growers in the region – producing high quality coffees. The result of this effort is a diversity of nuances and flavours that are present in our coffees – highly prized in the most important national and international coffee competitions.
Our production is naturally sustainable, predominantly made up of family farming and impacted by direct and indirect economic and social factors, and the natural integration between man and forest, cultural factors present in the coffee production of our region.
The Matas de Minas Region is regulated by the “Matas de Minas Coffee Associations Council”. A non profit organization with representative, scientific, educative and cultural roles, formed by associated members and partnerships, focused on the development of the coffee growers throughout the 63 municipalities that compose the demarcated region of the Matas de Minas.
